Retail Honorable Mention

Alfred Williams Showroom

Charlotte, NC

Gensler

Project Description:

The converted cotton warehouse that is home to furniture dealer Alfred Williams had lost its historic charm. It had also lost the ability to meet the operational needs of its occupants. Hence a renovation—the building’s first since 1986.

Peeling back the layers allowed the team to determine what should be preserved and what needed wholesale updates. The result is a space where historic character plays easily off a bright and modern aesthetic. Best of all, Alfred Williams now functions more effectively thanks to a new showroom, flexible spaces designed for multiple uses, and a new approach to workplace organization.

Judges Comments:

If the goal is to showcase your products and how best to use them, mark this project down as an ultra-successful solution. (David Stone)

Sophisticated use of new and old, vintage and contemporary. (Jane Hallinan)

The luminous/indirect ribbed ceiling provides nice ambient light and visual interest.  Good balance of old/existing and new/updated.  Fresh but respectful. (Michael Dudek)