Best in Show Winner

New Belgium East Coast Brewery

Asheville, NC


Irene Vogelsong, Missy Kutner, Kevin Turner, David Harrison

New Belgium Brewing is an employee-owned craft brewing company, known for their flagship beer and enthusiasm for bicycle culture. The East Coast Brewery is a case study in sustainable sites. The site selection has led to the redevelopment of a brownfield in one of Asheville’s River Arts District. The selective demolition of existing buildings and reuse of their materials has diverted waste from landfills while enhancing the project with its original character. The interior spaces exhibit a mix of up-cycled wood and metal and local artwork.
Areas of sustainable innovation were community engagement and waste management. Community engagement for the project was of paramount importance and the design team acted as a liaison with the citizens, presenting design concepts at public venues. Waste management was a priority during demolition and construction, but is also a priority now. The facility has a solid waste management program in place for all its daily functions – creating a path for trash and recycling from production processes, workplace functions, and exportation that does not include the landfill.
Daylight and views are present throughout the facility, including the bottling area, which has a saw tooth roof to allow natural light in this large, industrial space. The workplace bar has operable windows, with views over the French Broad River and Asheville’s burgeoning River Arts District.
This New Belgium East Coast Brewery is fast becoming a beacon along the riverfront and a great example of how to redevelop under-utilized land with sustainability at the forefront of design.

Judges Comments:

“Speaks sustainability, hands-down winner of this category.”

(Lisa Gorman)